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Old 11-08-2008, 22:33   #13723
madslug
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Join Date: Jun 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Dephormation View Post
Home Office FoI releases uploaded, and my current conclusions updated.
I find it interesting that there were at least 2 advertisers receiving the response and more than one ISP.

Why would what appears to be one legal representative have helped edit the HO paper and then have it sent to more than one advertiser?

At the end of the day, all the ad networks sell any spare advertising to anyone who is short: if there is web real estate, they will fill it, even if from low paying stock from a minor network.

The ad networks are as much in bed with each other as the ISPs are when the senior management get together for their joint meetings.

And that is all I can offer on that subject.

Next line of attack - monopolies commission. If 70+% of UK ISPs are to offer Phorm or some other ad network, where is the independent service which acts as a balance to the monopoly?
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