Quote:
Originally Posted by phormwatch
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I like it - I've already sent an earlier version to a fairly litigiously minded Irish company, concerning their own concern (and SUCCESSFUL legal case) about website copyright. I put that in the letterbox today along with my DPA notice to BT.
My DPA request from BT about what data they may have passed to Phorm comes due in about 3 days, so I'll be getting some more stamps. I'm really looking forward to them missing the deadline.
My ICO complaint is acknowledged and pending.
I would imagine the "what you can do" section for a concerned company, would be for them to write to BT Retail legal section and tell them that they would regard it as actionable if Phorm profile their sites on the back of Webwise-linked visitors.
Chief Counsel Commercial Law (Consumer),
BT Retail,
BT Centre, pp B8D,
81 Newgate Street,
London,
EC1A 7AJ
I'm not sure they would be too interested in joining the campaign - they are more likely to think in terms of "sue or not sue" - in otherwords whether their own commercial interests are threatened.
Given the comments about the risk that they might just join OIX - I think that needs to be countered by simply making sure they are aware of the considerable legal challenges to the whole system. Any company with any sense (BT excluded for unique reasons) would be mad to invest any of its advertising budget in such a leaky ship as OIX.
Perhaps a brief reference to the turbulent time the whole technology is having with both EU and US regulatory concern would be enough to deter them (for now) from investing in OIX - after all there are better legally safer, more proven systems for them to spend their ad budget on.