[tvtimes]

I would say the results are encouraging considering the ecomonic down turn. People like ITV and BT seem to be hit harder and churn seems to be high with these companies where as virgin is actuall increasing subs a lot more than it is losing them. It is better to lower ARPU than to lose your customers all together. Overall there is nothing to shout about but VM are certainly holding their own considering the hard times placed on them and us customers.