View Single Post
Old 07-08-2008, 18:33   #13445
Dephormation
Inactive
 
Join Date: Apr 2008
Location: Bristol
Services: Aquiss.net and loving it. No more Virgin Media, no more Virgin Phone, no more Virgin Mobile.
Posts: 629
Dephormation is a name known to allDephormation is a name known to allDephormation is a name known to allDephormation is a name known to allDephormation is a name known to allDephormation is a name known to allDephormation is a name known to allDephormation is a name known to all
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by AlexanderHanff View Post
Your sig would probably be classed as PII but I doubt very much that Phorm have implimented a "filter" for it. It would be impossible for Phorm to cover all the bases there are so many illnesses, disabilities, religions, sexual preferences, political preferences etc. etc. that it would literally be impossible to guarantee that no PII data would ever be picked up by the system.

(No offense by the way it was just a timely example to use; my missus is dyslexic to.)

Alexander Hanff
Hi Axle,

That's an interesting point. While I was preparing these notes it struck me, you could be at risk of identification from simple typos in data.

Even if you believe Phorm were capable of filtering out all PII (and it isn't, the anonymising process is a hoax).

It would be impossible to filter out typos. Which would worry me if I was dyslexic, and reliant on assurances from Kent Errtsadgs.

Peat.

------------
THIS MESSAGE BROUGHT TO YOU BY AXLE PHORGE INC - MAKERS OF PHINE CAR AXLES, AND PATRICK'S PEAT - BEST FOR YOUR PHLOWERS, AND KENT TOURIST COUNCIL - COME AND PHIND THE BEACH PHRONT HOLIDAY YOU ALWAYS PHANCIED
Dephormation is offline