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Old 04-08-2008, 22:54   #13281
Digbert
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Join Date: Apr 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by phormwatch View Post
Do we have a definite number for the number of people affected or the number of page interceptions which occured during the 2007 covert trials? I need a counterfactual quote to:

"BT can confirm that we conducted a very small scale technical test of a prototype advertising platform on one exchange in June 2007. The test was specifically conducted to evaluate the functional and technical performance of the platform. Absolutely no personally identifiable information was processed, stored or disclosed during this trial. As with all Service Providers, it is important for BT to ensure that, before any potential new technologies are employed, they are robust and fit for purpose."
- Adam Liversage, Chief Press Officer of BT
There's always this quote from the Phorm/121Media Annual Report for 2006.

"Chief Executive Officer's Report

The Company has built on its existing PageSense platform to create a new server-based architecture called ProxySense. In Q4 of 2006, we conducted a live user trial of PageSense with a UK ISP, and we are about to start a larger trial of ProxySense with a test base of several hundred thousand users"

http://www.phorm.com/reports/Annual_Report_2006.pdf
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