Quote:
Originally Posted by phormwatch
Do we have a definite number for the number of people affected or the number of page interceptions which occured during the 2007 covert trials? I need a counterfactual quote to:
"BT can confirm that we conducted a very small scale technical test of a prototype advertising platform on one exchange in June 2007. The test was specifically conducted to evaluate the functional and technical performance of the platform. Absolutely no personally identifiable information was processed, stored or disclosed during this trial. As with all Service Providers, it is important for BT to ensure that, before any potential new technologies are employed, they are robust and fit for purpose."
- Adam Liversage, Chief Press Officer of BT
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One of the Phorm annual reports describing the 2006 trial refers to a forthcoming trial involving several hundred thousand users.
The 2006 report also makes the same statement (believe it mentions 350,000 users).
Earl of Northesk in the interview with Alex mentions he believes it was 160,000 based on information he has.
It was not small scale by any measure, neither was the 2006 trial.