[Privacy_Matters]

Originally Posted by philj

Response from Virgin Media regarding email telling them I was posting letter (Data Protection Act) and my disgust at any implementation of Phorm or anything like it

Thank you for your e-mail dated 2 August 2008 concerning Virgin Media using PHORM.

I am sorry that you feel this way. Phorm Is there to safegaurd our customers not to transfer information about our users. Webwise checks these sites against a list of fraudulent sites and warns customers if they're heading to one. They're given the option to continue to that site, so Webwise won't restrict their online experience in any way, but at least they'll be able to decide for themselves, and avoid the chance of this form of identity theft. In this way Webwise helps to secure our customers' privacy.

Another great thing about Webwise is that it can help reduce irrelevant advertising. As customers browse web pages, Webwise looks at things like search terms, and learns what topics might be of interest. This is done without collecting any personal information, so once again their privacy is protected. These topics are then used to help filter out adverts that might be irrelevant - instead they'll simply see an advert that will match a topic they're are more interested in.

Webwise doesn't capture or store any customer's personal details, only anonymous information about advertising categories that may be of interest to them. Webwise places a common cookie in web browsers - a small computer code with a unique, randomly generated number on it. With this cookie, Webwise can deliver warnings of potentially dangerous websites and replace untargeted ads with more relevant ones. This cookie can be deleted at any time.

Virgin Media strives to provide excellent service to all its loyal customers. I am sorry for any inconvenience. If you have further queries regarding this matter or any other issue, please use the link provided below:

I put this to VM on the Feedback NG:

>So, hows about some clarification - are you going to accuse your Staff of
>incompetently drafting an incorrect mail, or would you care to confirm you
>have implemented Phorm?

Nothing has been implemented on the network. I'll feed back the
wording to the customer care team - it could have been better.




<Name Removed>

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<Name Removed>
Senior Product Manager
Product Management, Virgin Media

This is as good as it gets from VM