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Originally Posted by Tarquin L-Smythe
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An interesting forum. Read post from matt and stephen for a TT 'official' line. In particular matt's post of 5th March covering the OIX use of competitor URLs makes very disturbing reading. Targeting competitor visitors like this is legal?
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Lets say mr tasty the bakers wants to launch an advertising campaign through WebWise. They want to advertise their new vanilla slice to people searching for cream cakes but not pastry products.
They build an advertising profile saying something along the lines of
1. looking for bakers, bakery, cakes, cream pie, eclair
2. not looking at pasties, pies, sausage rolls
3. are visiting websites such as www.cakesrus.com, www.creamygoodness.com or www.massiveeclairs.com
4. are not visiting websites such as www.savourydelights.com, www.meatpiesrus.com, www.porkpies4u.com , www.pastiestoyourdoor.com
5. In a two hour period
(I apologise if any of those sites exist by the way, I made them all up).
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Removing cookies is an interesting idea - makes it harder to detect illegal copying of web sites.
If only BT would consider the opt-in model too. Maybe they are and that explains the delay.