[TheBruce1]

Originally Posted by feesch

Netscape floated in 1995 and started the dotcom rush. No-one could turn data into hard cash and hence dotcom crash

AOL ruined Netscape, many left and started the Mozilla Foundation(Firefox).

Originally Posted by feesch

Google stood up with pay-per-click and turned the tide – and look at the superbrand they have become as result.

Google stayed afloat because they gave people want they wanted, no what ad-men said that they customers wanted.

Originally Posted by feesch

Like, where is Compuserve now?! AOL were forced to change their model too as people would not pay huge rates for accessing media/content online. Advertising was (as always) the basis for releasing content to the masses.

Absolute nonsense, i can watch any number of movies/sport/ tv-programs online without the need for advertising, as for AOL/Compuserve they where/still poorly run ISP`s, nothing more.

Originally Posted by feesch

The internet was not designed to cope with huge volumes of video based content – and video is where the big money is. Big money to create and big money to distribute. Communication is an aspect of digital growth, entertainment content is the core desire – and hence why communication companies like BT, Sky and Virgin are becoming quad-play (communication, access, content, gaming).

Here we go again, more PR talk, if your business model cannot handle expansion then maybe they should invest in that model first, some ISP`s can do this without the need for spyvertising.

Originally Posted by feesch

Now BT Vision is about taking those media streams and making them dynamic and personally relevant. Dynamic advertising insertion that will be personable to the user is equally key as we all watch TV very different to how we did 40 years ago

What does this mean, dynamic advertising, me thinks you do not know, its all double-talk, says nothing, means nothing, please clarify.

Originally Posted by feesch

We have more choice, which means harder for advertisers to lock-on to any person so broadcast TV is under threat as advertisers won’t pay as can no longer target based on viewing habits, users don’t want to pay BBC license fees, and as result no money coming in to create and distribute content – that is why they are looking for smarter alternatives, such as mobile phone in’s and crap reality programmes to create revenue to create decent TV programmes..

Maybe the networks should start taking a look at their content, if you broadcast rubbish, what do you expect.
One of the great things about the internet is it is not Television, i can watch what i want and when i want, no advertisement, which is great.

And yes i could live without TV/internet as i have done so before.

Originally Posted by feesch

That is why they want Phorm - not just for 'website traffic' but to track what you are doing when you are communicating, surfing and watching TV content (hence Sky requirement of telephone line to supplement a receiver dish) and not only serve you relevant content from the plethora of channel choices out there now, but also to insert targeted and relevant ads into those TV streams, and as a result are happy to give away (eventually) free web access. (BT is planning on rolling out free wi-fi).

Which is why many people i know are moving away from using one media company for all(phone, tv, internet), with the onset of phorm i see moving away from quad service`s increasing dramatically.

Originally Posted by feesch

but the bottom line is if you want to carry on watching TV – and Hi-Def TV – someone has to pay for it.

What has this do to with Phorm watching you online, i do not mind adverts on tv, but not on my internet connection.

Originally Posted by feesch

I have no huge answers, but you are not going to stop this (completely) as long as people want quality and relevant content – so surely will be better if we can think how can we ensure that there is an acceptable line for all parties that delivers relevance whilst maintaining (a degree) of anonymity?

Do not be so sure, internet users can make a differnece, we can blacklist certain ISP`s, we can do many things online, maybe such as Alliance of Non-Phormed Internet Providers(ANPIP), these are ISP that could be recommeded, no customers, no phorm.