Quote:
Originally Posted by phormwatch
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More comedy featuring web 3.0, even the semantic web
makes an appearance. It's like 2002 all over again, these guys really should go and read Shirky.
http://www.shirky.com/writings/semantic_syllogism.html
http://www.shirky.com/writings/ontology_overrated.html
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The backlash against Beacon and public meetings over Phorm indicate that the consumer must not be rushed. The Internet has an almost unique position in modern culture, for many a last bastion of escapism. We are profiled regularly in ‘real world’ retailing, resistance to which has largely faded, but Internet anonymity will not be easily surrendered. Trust, data security and privacy must be addressed with users and not ‘in spite of them’. The key sell is advertising ‘as content inline with user experience’. Enriching and non-interruptive models coupled with Semantic Web and Web3.0 herald an exciting future for the industry and Internet community.
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Is this another futile attempt to broaden the discussion? I hope that's not a hidden assumption that the consumer should accept illegal interception if only they weren't rushed? I'm certainly not profiled in real world retailing, I have no loyalty cards and only gave in and got a credit card to make online purchases. There's no comparison to what Phorm want to do.