Quote:
Originally Posted by feesch
But Google Mail is doing just this, and where is the huge outcry? Facebook did just this with Beacon - and haven't pulled it, merely adapted it.
John, sorry, but it it is an advertising argument – and you telling me you can block all ads everywhere – you are having a laugh! Everything will have a digital connection – your Mobile, PC, TV, Outdoor – so pop-up blockers are going to have to get a lot more specific to block out all ads you are exposed to during your day…
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Just to clarify - when I talked about blocking ads, I was specifically referring to ads on web pages. Sorry if that wasn't clear. Whether Phorm's technology, IF it is ever introduced (and I sincerely hope it isn't) , will be able to get round current blocking techniques remains to be seen. What I was trying to point out, as others have done, is that this campaign is not about blocking ads via Phorm or any other delivery mechanism. It is about preventing ISPs intercepting and analysing personal communications for commercial gain without the consent of both parties to the communication. The fact that that commercial gain would be via the advertising industry is incidental to the debate.