Quote:
Originally Posted by feesch
Appreciate difference between web and internet, but the system won't just be monitoring 'web' activity, but any activity running over the Intenet - so that will include IPTV and mobile (and in time) billboards as will all go via the same routing.
The bigger picture is in joining all the dots, linking consumer behaviour to all display devices.
We are discussing BT and Virgin - they are not just after distributing websites, they are content distributors of TV streams.
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Function creep? What do you know that we have not been told? Monitoring of 'any' content over the web? So much for being assured that only port 80 will be intercepted.
If BT and Virgin need more money for TV content then they need to earn it from their TV customers. No point supplying a product below cost. The last time I looked, my TV sat in the corner using radio waves which are relatively cheep and are transmitted only once.
If mobile needs more money, they can charge mobile users.
Digital media - do you mean something like DAB radio which uses up so much battery power that most people won't be able to listen all day. You think anyone will be happy having to pay extra to received targeted content?
Why don't you think about websites? Each website has to pay for the bandwidth used by their visitors. Do you really think that a 3rd party system which makes use of that bandwidth to make money for themselves and not for the website is going to be able to survive? It is illegal to take copyrighted content and use it for commercial uses (whether or not a profit is made) without paying a royalty or agreeing a licence fee.
A website pays a lot of money for content and bandwidth. That is a direct expense against revenue.
The ISP and DPI systems want to just help themselves to that bandwidth and web content to make money for themselves and their shareholders. And to earn that income without making any payment to the owners of that content nor offering any reimbursement for the bandwidth cost.
They are in cloud cuckoo land - and will just have to accept that in this case it is the cuckoo's egg that will be removed from the nest.