Quote:
Originally Posted by feesch
Totally personal.
Like I said, I do not agree in being tracked, but to some degree goes part and parcel with the web - and has been the contention (i.e. cookies) since June 1994 prior to Netscape release in Oct of same year.
But working in the indsutry I have a vested interest in hearing both sides of the argument for sure, but that is only to ensure that things can move forward, as we said 'ethically'.
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Marketing people conflate two things, the Web and the Internet.
The Web is a database of web pages. And the Internet is a communication network over which those pages are transferred.
Conventional advertising on Web pages doesn't trouble me. Tracking on a particular web site doesn't trouble me provided the data is not shared and serves a useful purpose to me (eg recommendations or offers). Tracking across web sites is intrusive, and now bothers me a lot. I have actively taken steps to suppress it at every single opportunity (
Dan Pollocks DNS list,
MVPS DNS list,
Privoxy,
Adblock plus, and of course
Dephormation).
Where Phorm Webwise differs is the manner in which the marketing intelligence is gathered. Phorm is not 'part and parcel' of the Web. Phorm uses Internet communications as its source of data. Phorm don't bother to seek the consent of the web sites whose content they exploit, communications they spy on, traffic they corrupt, and whose visitors they steal.
That is a parasitic business model; it exploits other peoples hard work and creativity, without permission or licence.
That must never happen. You used the word 'gambit'. There is no gambit (in the sense of a sacrifice) on offer. Simply 'checkmate'.
Phorm must be stopped.