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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by feesch
(knowing people probably would rather have personalised media content and relevant adverts),
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The majority of people would rather not be spied on, than have "relevant adverts".
http://www.nma.co.uk/Logon/ResourceB...ntentContinues
Quote:
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UK consumers have a deep mistrust of behavioural targeting and would ditch ISPs using it, research commissioned by NMA has found. The report discovered almost two-thirds (65%) of UK adults would leave their ISP if it introduced be_havioural targeting, while 81% were in favour of opting out from receiving targeted online advertising
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