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Originally Posted by Green Disease
Just completing a draft letter to my MP, I can not believe the anger that is building up by writing it, trying very hard not to rant. The sheer arrogance of BT and Phorm ......ggrrrrraaaaaaarrrggh.
Reading various stuff on line, about BT possibly trying to move away from cookies option. The following is complete guess work as I have not got the technical expertise. The only way two ways I can think they could do this would be to use IP addresses, they like to keep going on about Google storing IP address, maybe BT will say that Phorm do not have access to account details, so is only the same as Google..
The other option would be for Phorm to go back to their roots, quite literally. When the user is given the web page and accepts Webwise, the little bar at the top screen of IE pops up with download file. This installs a program which says its from your ISP so you should trust it!! This program runs on the PC all the time, or is an add in for the browser. This could then for example contact phorms servers and give that PC an unused UID. This would mean that you would always update the profile assigned to that UID.
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I think BT plan to offer a cookie free account level opt-out, but those who opt-in will still get a UID and phorged cookies. Targeting adverts by IP address alone is just not accurate enough. Using tracking cookies to target adverts means advertisers are much more likely to reach the intended person where a connection is shared by family members.
One approach ( discussed earlier
http://www.cableforum.co.uk/board/12...l#post34590456 ) to track end-users without phorging cookies would be to capture a hash of an end-user's search engine cookies and their regular tracking network cookies - if a system injected some code into the page returned when users search on Google to make the end user's browser request various tracking cookie urls, then the system could capture the user's google preference cookie and all their tracking cookies and link them to a that specific user. Then it could track individuals browsing using a combination of IP address, third-party tracking cookies, and referrer. I did wonder if Nebuad might be using that approach.
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Not sure if I am correct, under the cookies system, if I delete my cookies at the end of each browsing session, then the UID is deleted, so any link to any profile they have built of me is lost. The next time I start browsing again I am given a different UID and a new profile is started?
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Yes, If you've deleted your cookies, the next time you browse you will be invited to be phormed and will be assigned a new UID.