Quote:
Originally Posted by Peter N
Required reading for everyone - a very good description of how Phorm's Webwsie works written in plain English by Michael Kassner at techrepublic.
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I find this Paragraph the most informative to the uninphormed
"Sorry for the long, drawn-out description, but that’s exactly what takes place every time a web browser sends out a query. In this way, Phorm knows exactly where I go on the Internet and what I’m looking at. With these profiles, Phorm, for a fee, will tell advertising firms what ads to place on the web pages being served to me. The company states this whole process is anonymous, but that requires trust in what Phorm says, as the Phorm application is proprietary and not available for peer review. I don’t have an opinion one way or the other as to the claims of anonymity by Phorm. As mentioned earlier, I’m just concerned that most users are not aware of this technology, and I want to correct that."
