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Originally Posted by smcicr
on this whole technology thing I'd love to know how many people who own PVR's (Sky+, V+ etc) do NOT fast forward through adverts in programmes they have recorded.
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What a wonderful thing is catch-up tv.
All the C4 programmes without adverts interrupting them. Bargain!
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Originally Posted by dav
....Personally, I do recognise that advertising is a necessity and I get hacked off seeing a screenful of ads that mean nothing to me. Here's the thing though, I would happily TELL advertisers what ads I want served to my browser. All they have to do is ASK and leave me in control.
Control is the important factor to me. I've said this before...If a web ad agency can set up some system that gives me ads I'm interested in, I'll probably use it. It has to be on my terms though. Let me register with them, have my own personal preferences page where I tell them as much or as little as I'm comfortable with so they can match these against their current campaigns to send me ads on their partner sites. As my interests change, I'll change my preferences myself and see the effects immediately in the ads I'm served with. There's no need to track me. I'll tell you what ads I want. How much more targetted do you want?
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I absolutely agree.
Although I would probably not even use a system like that either.