Quote:
Originally Posted by feesch
Waking up to find I have ruffled a few more feathers this morning...
Good, that was my intention. hello peoples. This is Dean Donaldson. Note I deliberately did not state my personal aspect on all this, I was merely posing a viewpoint to the counter-measure .
Advertsing works. Cookies are a part of the web - and you leave footprints. Whether we like it, agree with it or not - it is now here. 10% of ALL company revenue is spent on advertisng, and has been for last 90 years - whether on posters, TV ads, or sales men - because it works. Anyone think thet are immune to advertising must live on another planet, (and a quick check through your cupboards and wardrobes and garage will prove it!) but if you don't realise that you are being 'persuaded' then all credit to the 'persuaders', because that is their job.
How did you find my blog? Some "automated" system that enabled you to find content - that did not exist a few years ago. So you obviously appreciate technology advances to have your voice. So are we to herald all technology as inherently evil? Is it the medium or the message? Questions that have long been posed around - or you going to say 'rock music is evil, TV is evil' and go live in a Hamish community?
So my point is that advertsing and technology ARE part of the debate - and how both are combined and used is a given. You are not going to win this one by saying advertsing doesn't work and we don't want progress - there has to be a smarter and more navigatable solution.
---------- Post added at 08:53 ---------- Previous post was at 08:48 ----------
@PhormWatch: Think you would do better to read this one.
http://deandonaldson.wordpress.com/2...ing-in-the-uk/
You may get a MUCH bigger picture of what is coming... |
Welcome Feesch. Good to read your post.
My objection to Phorm/Webwise is not an objection to tracking per se. It is an objection to the technology being used to carry out the tracking, and the technology being used to present the targetted ads. I am fully aware that I am tracked on the internet, on the road, by my mobile, when I shop with my store card, and perhaps also even when I walk round the supermarket should certain wireless technology be widely adopted in packaging. I am not naive.
It is an objection to the use of DPI and Layer 7 for commercial purposes such as behavioural targetted advertising, involving the monitoring of my entire data stream when on the internet.
It is an objection to companies with dubious ethical histories being given access to the entire data stream of a massive ISP, including my data stream without my informed consent.
It is an objection to my ISP conducting illegal covert trials without my consent and being untruthful about it.
Adverts, and targetted adverts, are a related but different issue. I already am able to make an individual choice regarding what adverts I choose to see while browsing.
I am already able to make an individual choice as to whether I allow all cookies, individual cookies, and third party cookies.
I am already able to block any domain I wish from either setting cookies or by adding it to my hosts file.
I don't object to adverts, I just actually watch,see,read very very few of them - on any medium.
In all the other areas I am aware of, where behavioural targetting occurs I am able to make an informed choice - (store cards, Nectar cards and such like). With Phorm/Webwise DPI my choice is negated, and all my data stream is intercepted whether I like it or not.
My ISP is giving me NO choice about this technology being inserted between me and the internet. My data stream will pass through this technology whether I am opted out or in of Webwise. Their own diagrams make this clear, and I'm afraid I don't trust them with that amount of access to my data stream. I have good cause to mistrust them.
I also object as a webmaster (of charity sites), to this technology intercepting and exploiting the data stream between my site and my site visitors.
I also object to this technology forging cookies from my sites that purport to come from my site, and doing so in contravention of my site privacy policy, my legal rights, and my publicly viewable site terms and conditions.
I also object to this technology "assuming" that if I allow google web crawling bots access to my site, that I also want the Webwise technology to intercept my datastream, forge cookies, copy my site content and exploit the unique personal data exchange I have with my site visitors for THEIR commercial gain with no payment to me.
I have been unable to get any satisfactory answers from my ISP or Phorm to the above points. They have supplied answers, but they are fudges, and ignore all the key issues I have raised above. They are deceptive answers.
I am not prepared to be diverted into a discussion about the trends in advertising, until my own reasonable questions have been answered. My ISP and their lawyers seem unable to answer the questions.