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Originally Posted by phormwatch
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Does the writer know something about the cookie-less new phorm that has not yet been disclosed?
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Phorm do not link a personal identifier to any person (that is the curent law, developed BEFORE the internet!), they merely group people into buckets and buckets within buckets - the technology is doing the job of the media agency in that regard, using technology in situ similar to that the police use.
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Is he really saying that the UID has been dropped and that as you surf you will be rated as no more than an ABC1, etc.
And, what is this technology which is similar to that used by the police? Last time I looked, the police needed a court order to do that kind of snooping. Who has given Phorm the court order which allows them to do the same snooping?
Sorry, I don't agree that that blog is pro-phorm. Shooting it in the back more like
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"A user has a choice - pay for content, receive it free but accept advertising as a trading requirement, or steal it. All media consumption follows this model."
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Well, Phorm may be happy to be stealing it (they certainly are not offering any payment nor advertising by way of trading compensation) as part of its media consumption. Phorm just must not complain when the people they are stealing it from start to defend their property.
I am also not so sure that I agree with his view on branding either. I was very young when I first became aware of branding, probably a college student, and I thought that people were getting the clothes cheaper because they were helping to advertise them (who would pay to wear an advert?) - you can imagine my reaction when I found out that people were being conned into paying more for the privilege of doing all that free advertising for some company that they did not even work for. My view of brands has changed little in the years since: I gave up on 'uniforms' when I left school.
Anyone noticed how the exec range of cars has stopped carrying so many badges? Anyone noticing the difference in food cost inflation between the 'own brand' and branded ranges?
Talking of brands. The last few days I have started to see VirginMedia's new promo: The Mother of all Broadbands. Whoever their ad agency is has a very strange sense of humour, or is a very different generation. [It wouldn't be the same agency who came up with the 2012 logo, would it?]