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Originally Posted by phormwatch
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Think I might pick some o' this apart:
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All advertising is intrusive in nature. It’s like conversation ‘hey, have you seen blah’. You find yourself being led down a path not originally intended. It’s human nature. People dislike BAD advertising, not advertising per se. They discuss clever ads in conversation (From Smash and Charlie says to Sony Bravia and Cadbury’s Gorilla).
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We're aware of this. It's an intrusion we accept out of necessity. Making it even MORE intrusive by spying on us to provide it however, is entirely unnecessary
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People wear Jack Daniel’s tee shirts and Guinness hats. People tattoo themselves with their favourite football team. People want to brand themselves with Burberry, wear Levi’s jeans and Channel sunglasses and keep up-to-date with those trends and buy magazines to this avail and shop regularly in said brands shops. We HAVE to accept this is part of the fall out of brand building and there is your audience right there - and yes people like “good†advertising in that regard. They have chosen to opt in, even though ‘persuaded’ sub-consciously that it is the right thing for them.
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Except that I don't. I don't wear branded clothes nor do I tattoo myself with logos, nor do I buy magazines that tell me what I should buy.
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A user has a choice - pay for content, receive it free but accept advertising as a trading requirement, or steal it. All media consumption follows this model.
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Yes. And since i'm paying for the system that sends me this content, I'm not expecting to be intruded on MORE given that I already accept the advertising currently present on websites to fund the content.
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Police track ISP’s data. They are monitoring and watching what goes on for a reason – security.
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Yes. And I don't mind the police or GCHQ or other governmental agencies being able to access logs of what I've done for reasons of national security. But when it's being done for purely commercial reasons, I have an issue with it.
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Phorm do not link a personal identifier to any person
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Apart from a unique user ID number.
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Lots about grouping people into brackets
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Utter poppycock, and absolutely nothing to do with how Phorm works.
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Let me give worse case scenario. I look for ‘prams’ today via Google. My wife has a miscarriage this evening. Tomorrow am targetted with ‘Mama’s and Papa’s’ ads.
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Not the worst-case scenario. Let's not forget the stated fears of (I think it was) Mr Berners-Lee, who was worried that browsing for information about cancer would jack up life insurance premiums. Not an issue with the way that Phorm
says they do business - but they way they
say they work and the way they actually
do work don't always match up