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Old 29-07-2008, 21:15   #12912
Rchivist
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Join Date: Apr 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by davethejag View Post
Hi, Nebuad article -

"Has NebuAd Ruined Behavioral Targeting?"

From here -

http://www.adotas.com/2008/07/has-ne...ral-targeting/

Dave.
I liked this quote from the above

"In a recent survey of online consumers conducted by Burst Media, only 2 out of every 10 respondents approved of having their information tracked, even if it meant more relevant advertising."

It is so weird that these surveys constantly seem to miss the huge demographic sample of tracking enthusiasts who want more relevant advertising, that BT surveyed. ;-)

Come on BT - publish "Premium Browsing:Research Findings" and put us all out of our misery.
It's got to be valuable - it will have a rarity value something akin to the Penny Black.

---------- Post added at 21:15 ---------- Previous post was at 21:08 ----------

Quote:
Originally Posted by cookie_365 View Post
Does that mean that if you don't have a webwise cookie - perhaps you're using a different laptop, have cleared cookies, or for any other reason - you'll be constantly spammed by invitations to join 'webwise'?
No one except BT can say. And they won't say. They remain significantly, embarrassingly, incompetently, disgracefully, culpably, deliberately knowingly silent on the issue.

It's what they DON'T say that gives the game away.
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