Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

madslug · 29-07-2008, 02:08

Webwise DPI at ISP level = 100% coverage. That is a lot of data that can be sold again and again, not to mention analysed in many different ways.

Nowhere has the opt out ever been an opt out of the DPI route. It has only ever been an opt out of the phorm/webwise/oix controlled advert system.

DPI is not the rouge here. Using DPI for the interception of all the data packets is the problem. It is the fine tuning of the demographics that earns the money.

Isn't it interesting that the few independent and financially secure ISPs in UK are not even thinking about using DPI for anything other than traffic monitoring and service enhancement for all their users. They don't need to collect any user data to sell on to 3rd parties because they use any data collected to improve the service they offer the customers and earn additional revenue by providing a premium service.
Because the non-phorming ISPs offer value for money, they don't have to tie their customers into anything more than 1 month contracts, they don't have to spend a fortune on customer retention, and they don't need expensive help desks answering questions about poor services and the problems that causes.

29-07-2008, 02:08	#12870
madslug Inactive Join Date: Jun 2008 Posts: 161	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Webwise DPI at ISP level = 100% coverage. That is a lot of data that can be sold again and again, not to mention analysed in many different ways. Nowhere has the opt out ever been an opt out of the DPI route. It has only ever been an opt out of the phorm/webwise/oix controlled advert system. DPI is not the rouge here. Using DPI for the interception of all the data packets is the problem. It is the fine tuning of the demographics that earns the money. Isn't it interesting that the few independent and financially secure ISPs in UK are not even thinking about using DPI for anything other than traffic monitoring and service enhancement for all their users. They don't need to collect any user data to sell on to 3rd parties because they use any data collected to improve the service they offer the customers and earn additional revenue by providing a premium service. Because the non-phorming ISPs offer value for money, they don't have to tie their customers into anything more than 1 month contracts, they don't have to spend a fortune on customer retention, and they don't need expensive help desks answering questions about poor services and the problems that causes.