Peter N

Absolutely agree.

Knowing that your local shop sells condoms is not the same as knowing who buys them.

Knowing that the person who buys them has recently been looking for a divorce lawyer is extremely sensitive information.

None of this information is excluded from pofiling by Phorm.

In fact, Phorm's list of non-advertised subjects or profiled does not include legal advice or contact with the police which is about as personal as it gets and should be protected by law.

While I think about it, looking for advice regarding spousal abuse will also be profiled and adverts will be served which could result in some extremely serious consequences.