Slightly OT. Found whilst reading this
news item
Here's a French outfit called
Qosmos which has invented the 'ixDPI' and is expanding into the U.S. this year. It says its data could be used to extrapolate a user's demographic profile.
"Technology Overview
Your network is information
The data traveling over IP networks provides a wealth of information ready to be exploited in a great variety of ways. The strength of the Qosmos technology lies in its unrivalled ability to extract all application data contained in IP flows and to make this information relevant to your business needs."
Lovely choice of words...'extract and exploited'!