Quote:
Originally Posted by Peter N
Even with a 10% take up amongst the big three ISPs, you're still looking at 1,700,000 people. If Phorm pay the ISP's £1 per opted-in customer per week you are still looking at £88,400,000 per year.
That's a lot of money for basically allowing Phorm to do all of the work - they don't even have to pay for the equipment.
In order to reduce the ISP's income by the same amount of money you'd need to persuade over 5,000,000 customers to move to a none Phorm using ISP - assuming that there are any left.
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Assuming you were correct (we could argue hypothetically all day
percentages ) all you will need is one national Phorm-Free ISP and think they could clean up and reduce that figure considerably. (Virgin Media I hope your listening).
All ISP's who commit to Phorm could lose considerable custom to a Phorm free ISP. I also think its not impossible that 5,000,000 inPhormed customers could move once public opinion and knowledge is widespread (Lets face it it's not very difficult to do). And you are not taking not taking into account any money paid out by ISP's due to copyright issues, or court cases, maybe because hackers have messed around with the WebWise cookies to their advantage and seriously affected a large organisation in some way. (The system is then deemed then not as secure as was stated).
There are many issues that could affect the financial viability. As I have said before, once trust is gone, it's usually gone forever. Members of an ISP who move I don't think will come back. I take on-board you points but I think there are many other unforeseen costs to the Phorm infected ISP that are only beginning to be imagined even now.