Quote:
Originally Posted by phpscott
Nope will be a local team like the Walsall Webwise or Peterborough Phorm
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Unless they go abroad - then they could sponsor Into Mi-line
---------- Post added at 15:06 ---------- Previous post was at 14:32 ----------
If anyone was wondering how Phorm plan to implement their no medical, religious etc policy and thought that the system wouldn't create a profile then you may be enlightened by this quote from an interview with Kent.
"
We will not let advertisers use words that might relate to sensitive topics such as adult content, medical conditions and so on."
In other words they are still going to gather the information and can process it and the only "control" on the use of that information is that the advertisers will be given a black-list of key words. Hardly the most secure solution since this is exactly how spam filters work and the amount of spam has increased year on year.
It is also worth noting that the above statment was made on 10th April 2008 - exactly two months to the day after Phorm received the Interim Privacy Report from 80/20 Thinking which stated that...
"
...information from websites and queries regarding sexual content, political
preferences, medical health, racial origin should be blocked from
processing."
So Phorm have clearly decided to ignore the Interim PIA and will continue to harvest and process this extremely personal and private information and there's nothing in his staement to say that the "random" number cookie will not contain references based on this information.
All this is saying is that if you have a stroke you won't get adverts from any clinics but you will be bombarded with adverts for a day trip to Lourdes or a one handed tin-openner.
---------- Post added at 15:16 ---------- Previous post was at 15:06 ----------
Did I really say that?
"
We're.. always using (the Web) as an integration platform and a collaboration platform, rather than just seeing it as a rather opportunistic punt." -
Hugo Drayton CEO UK Phorm Speaking in February 2004 when he was Manager of the Telegraph Group of newspapers.
Amazing how some people lose their principles when you wave a few fivers in front of them.