Quote:
Originally Posted by madslug
One point to note:
With Google, content ads are usually cheaper than ads displayed on the search results. The revenue from these content ads has reached a point where many web sites are giving up displaying them.
Now, with Google effectively failing the content providers, the other ad networks are going to be selling content ads at a premium?
The only sustainable business model I can see for that is for content to buy a click for less than the revenue earned from displaying ads. Google is already dropping selling clicks for this model so who is going to be selling the ads?
Are the ad networks saying that they are going into a market which Google and other search engines found did more harm to their business than the revenue earned? The big problem with this from the point of view of the content providers is that the lower they bid for a click, the lower the quality of the site where their ad will be displayed, the lower the quality of visitor coming to their site.
Is someone really hoping that everyone will be clicking on ads leading to more pages filled with ads, earning revenue for everyone on route and maybe getting a conversion to a brand at the end of the line.
The brand advertising departments welcome this model?
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There is always the other side also with the higher inflation more wil be window shopping to try to build up esteem, dreaming of what they would have if they could afford it. These with what BT has planned would lead to a large number of adverts for say a new car that the person cannot afford to buy thus wasting the time of the ad, bandwidth up and down since BT add in both on your paid for capped limits for no end result since you were only sort of window shopping not actual shopping.. The present credit crunch will stop many actually buying online we all might look but then before you click any buy button you always do a quick check can you afford it.. Credit cards will start to tighten the purse strings if more and more people get into debt issues from over spending online..