Quote:
Originally Posted by bluecar1
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One point to note:
With Google, content ads are usually cheaper than ads displayed on the search results. The revenue from these content ads has reached a point where many web sites are giving up displaying them.
Now, with Google effectively failing the content providers, the other ad networks are going to be selling content ads at a premium?
The only sustainable business model I can see for that is for content to buy a click for less than the revenue earned from displaying ads. Google is already dropping selling clicks for this model so who is going to be selling the ads?
Are the ad networks saying that they are going into a market which Google and other search engines found did more harm to their business than the revenue earned? The big problem with this from the point of view of the content providers is that the lower they bid for a click, the lower the quality of the site where their ad will be displayed, the lower the quality of visitor coming to their site.
Is someone really hoping that everyone will be clicking on ads leading to more pages filled with ads, earning revenue for everyone on route and maybe getting a conversion to a brand at the end of the line.
The brand advertising departments welcome this model?