Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 23-07-2008, 23:15   #12596
Wildie
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by Dephormation View Post
New Niches, Pinker Pages, No More Subscribers (23 June 2008)

Quotes Grimshaw, MD of FT.com...
Advertising: Grimshaw said a downturn is unavoidable in this economy but: “Over the next three to five years, ”there’s going to be this big flood of money coming out of traditional media on to the web so, regardless of how the advertising economy is doing, the web should be pretty buoyant through that period”.

Grimshaw said FT.com has had discussions to run ads from controversial behavioural ad targeter Phorm, describing it as “an interesting technology” though “there are clearly some privacy concerns around it that are legitimate to some extent” - so he’s watching and waiting before deciding to opt in.
they should take note of the fact it is now has to be opt in and the customers are aware of it and will leave isp using it.
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