Good Evening All, just seen this -
"However, surely the bigger question is whether consumers want to be targeted in this way and whether it will be able to deliver advertising that is truly relevant."
And
"Consumers appear to be wary of this kind of targeting too. New Media Age published research last week stating that 65 per cent of those queried would leave their internet service provider if it introduced behavioural targeting."
From Retail Week -
http://www.retail-week.com/ChannelCo...ood_phorm.html
Dave.
Nebuad Rant! -
http://itmanagement.earthweb.com/fea...le.php/3760401
Search for Phorm on ebay and it comes up as a "Sponsored Link" -
Phorm
Creating two revolutions: in online advertising and in privacy
www.phorm.com