[icsys]

Originally Posted by JHM

Another mainstream newspaper piece, this time in last Friday’s business section of theTelegraph.

EC concerned over Phorm’s advertising

The European Commission has warned the Government it needs to take action to protect consumer privacy due to concerns about targeted advertising company Phorm.

Phorm’s technology tracks consumer activity on the internet and the company has agreements with the UK’s three largest internet service providers, BT, Carphone Warehouse’s Talk Talk and Virgin Media. A Phorm spokesman said he was unaware of the development, adding the company complies with all the relevant UK laws.


--John

Seeing as The Telegraph have expressed interest to join the OIX, I wonder if this piece of excellent [but factually inaccurate] reporting will make them reconsider?