Quote:
Originally Posted by notophorm
Targeted advertising or not, Web advertising is pointless
A good piece in new scientist this week.
...Online advertising is growing rapidly in importance, yet the vast majority of internet adverts fail to engage web surfers - 1000 web-advert exposures usually result in about three "click-throughs".....
http://technology.newscientist.com/c...campaigns.html
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Sadly that research also backs Phorm's argument for more "relevant" adverts.
I don't normally block ads as my brain is quite good at filtering them out. Even if I notice an advert for something I am looking for, I tend to ignore it as I'll assume it is probably not going to be the best value - Less relevant adverts are more likely to be of interest to me
I do intend to block phorm-verts if customers of non-phorming ISPs are shown them as I've no wish to contribute towards Phorm's income - I've already added some basic host/url blocking code to my extension and hope to create a specific Phorm advert filter. Should filtering out phormverts prove tricky, then I'll seriously consider installing adblock plus and blocking all adverts.