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Old 18-07-2008, 20:39   #12197
warescouse
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

I see there are lots of regurgitated circles of information on this forum today. I can only speak from my heart and from what I have read from the evidence so far gathered and how I have interpreted it.

The evidence, as I see it, from Phorm appears weak IMHO and often unsubstantiated due to a what seems to me to be a reluctance to properly accompany certain claims with actual in-context documentary evidence. Also certain claims and facts they have released are accused by more knowledgeable people than I of being inapplicable to UK law.

I personally feel a lot of Phorm's evidence appears to be based on me being expected to trust them and their rhetoric. Many times people have asked for information to be released to substantiate some of Phorm's claims but unless I am missing something, it has not all been delivered.

As far as trust is concerned, I cannot trust a company who in the past released, as 121Media, spyware to perform similar advert marketing techniques for which WebWise appears to me is designed today. Trust went out the window long ago with their PeopleOnPage application so I am admittedly bias against them.

For interest to others who don't know:
Phorm when they were known as 121Media distributed a program called PeopleOnPage, which was classified as spyware by F-Secure. PeopleOnPage was an application built around their advertising engine called ContextPlus. ContextPlus was also distributed as a root kit called Apropos.

So back in time historically, any personal trust in 121Media disappeared and that trust is still absent towards that same company who now operate under their new name Phorm. With their past record and the fact that they were classed as a spyware delivering company when they known as 121Media, I would have thought that it would be in their interests now to be totally transparent to everyone in the true understanding of the word.

I believe I have not yet seen total transparency. Perhaps it is because I am bias but I cannot believe this leopard has changed all of its spots. I can only go with the evidence as I interpret it but I am entitled to my opinion.
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