[Rchivist]

Originally Posted by Deko

Found this on ADVFN



http://www.netimperative.com/news/20...arnett-phorm-1




Event details below. not sure if its free to attend.

http://www.ukaop.org.uk/cgi-bin/go.p...07;type_uid=43

The name that interests me there is Neil DuLake, commercial development manager, guardian.co.uk and his session

* How the Guardian uses BT
* Learning from experience: Top tips for success
* Case study / Segment focus: the challenge, strategy, execution
and results
* Best practice

It would be interesting to hear him answer a question about the ethical dimension of choosing an ad targetting system, and what lay behind the Guardian's decision to walk away from OIX/Phorm a few months ago!