[Rchivist]

Originally Posted by Deko

@ r jones, type into notepad then cut n paste into feedback form when you are ready.

Yes thanks. I'll be doing that next time I try!!!

Update - made it!

"Re the article "BT to begin further trials of ad technology" - By Philip Stafford.
Published: July 17 2008 03:37 | Last updated: July 17 2008 03:37

I see that you have already corrected in the online article, a factual error regarding the claim that Virgin Media and CarphoneWarehouse/TalkTalk have trialled Phorm. Unfortunately there remain two other paragraphs with what appear to be factual inaccuracies.

Firstly, you state that, "The group is one of three UK internet service providers which have conducted trials of technology developed by Phorm, an Aim-listed company". I am well informed on this subject, and I am not aware of any other UK ISP outside of BT Retail, who have trialled this technology. Are you sure you can substantiate this statement? You have already admitted that neither VM nor CPW were responsible for these trials, so who did you have in mind?

Secondly, you state tht "Critics have alleged that BT conducted trials without customers’ consent in 2006-07." Actually the conduct of trials without consent is not just an allegation by critics. BT have fully admitted that they did indeed conduct covert trials in 2006 and 2007 and have also admitted, on the record, in documents from the UK ICO, that are published on the web as a result of an FOI process, that these trials were without the consent of their customers. This is not an allegation, it is a matter of fact.

Articles such as this have a direct effect on the share price of Phorm. The last time it rose substantially was the result of announcements about trials. Unsubstantiated rumours about trials in the press, can adversely affect the fortunes of investors. Given that FT is alleged to have links with Phorm through partnership in the Open Internet Exchange, it is incumbent on FT journalists to be very sure that the content of stories on this company are edited to the highest standards of accuracy or you may expose yourself to Regulator scrutiny.

Any reply to this correspondence will be published on the web unless you indicate to the contrary in which case your wishes will be respected.

Thank you and best wishes."