Quote:
Originally Posted by AlexanderHanff
|
To quote Lord West of Spithead "Providers are finding it difficult to make the profit margins they want and wish to charge advertisers more."
Who is he talking about? ISPs are not content providers. Most websites are the advert for their own business and have no interest in advertising any other business on their site. Who are these content providers that exist to provide adverts? - I thought they were called search engines and directories.
Last time I looked, search engines and directories were already charging more than advertisers want to pay. Just because a few other sites want to get into the same market and are finding the competition a bit tough, suddenly the ISPs must come to their rescue by sharing data with ad networks?
What about the real world? The other 99%. What are the ISPs doing to ensure that they can earn some extra money out of all this wonderful new system of making everything open to everyone?
Where is the revenue increase for the 99% of the sites that don't live off advertising? Down the p(h)an, that's where.
It really reads as though Lord West of Spithead does not even know about the impact this will have on the no advertising commercial sites who are having their customer data provided to the competition without any thought of compensation.
Wake up !!