[Rchivist]

Originally Posted by alt3rn1ty

Well done Rob, didnt see most of what transpired there distracted reading the above link.... but I can imagine. @ Moderators, zen time, say to the world in general 'speak to the hand, the delete buttons not listening'

Anyhooo, back on topic, why are these companies (Phorm/NebuAd) so keen to preserve no Opt-in, I believe its because through there own background/research/experience they know the buisiness model would not hold water if they had to rely on the customer trusting them, in which case they are just shooting themselves in the foot because the public wont accept being essentially forced into an option. Or are there other reasons the more internet savvy amongst us can highlight?
EDIT: And I know the underlying technology still ideally needs removed and preventing, but I am just curious about this bit

The business model and projected revenues are based on opt-out. Of course the best business model is 100% covert - but they got caught doing that several times already