Quote:
Originally Posted by tarka
A thought has occured to me (if this has been brought up before I must of missed it). If I recall correctly, BT said that THEY were developing a cookieless system (be it opt in or out). If that were the case, two points spring to mind.
1. If BT are redeveloping part of the Phorm technology, does that have any implications? It would no longer be solely Phorms technology.
2. Given the nature of the system using cookies/redirects, to move to a cookieless system would change the way it works quite considerably from what Dr Clayton documented (apart from the actual profiling process I would imagine). Who would be responsible for auditing that new system? Given that Phorm/BT got burnt quite badly by opening the system up publicly before, would they do it again?
Regards...
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First point - I'm not a techie so consider me ignorant on the details.
But I am a BT pedant (Emma Sanderson accuses me of having a voracious appetite for detail - an accusation I am secretly proud of, and reminded her of each time I sent her an email).
BT have said they are "working on" a cookie free solution and have not chosen to enlighten us any further.
I don't understand the technical issues but it seems like a major retrofit to the system, and rather makes a cookie based trial fairly pointless.
There has also been comment that this can only be done in certain ways, ONE of which MIGHT involve separating out customers (by IP address) into opted-IN and NOT opted-IN groups (I refuse to use terms like opted out) and routing them differently around or through the corrosive Phorm spykit depending on which group they were in.
In which case (and again I am in deep technical water over my pedantic head) - they would need
a) to get domestic customers on static IP addresses - at the moment only BT Business customers are on static IP addresses - and they aren't part of Webwise (so BT say - although Stephen Mainwaring might take issue with that!!).
b) if they want to play IP address hockey they (BT Retail) need access to bits of the infrastructure (some grey boxes I don't understand) that are legally and commercially under the control of BT Wholesale for competition regulatory reasons. This is not allowed.
c) IP addresses become part of the significant PII being processed?
Again - ignore me as unqualified on any of the technical assumptions, but believe me on what BT have "said". I'm clear on that.