Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 17-07-2008, 20:52   #12029
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by alt3rn1ty View Post
Well done Rob, didnt see most of what transpired there distracted reading the above link.... but I can imagine. @ Moderators, zen time, say to the world in general 'speak to the hand, the delete buttons not listening'

Anyhooo, back on topic, why are these companies (Phorm/NebuAd) so keen to preserve no Opt-in, I believe its because through there own background/research/experience they know the buisiness model would not hold water if they had to rely on the customer trusting them, in which case they are just shooting themselves in the foot because the public wont accept being essentially forced into an option. Or are there other reasons the more internet savvy amongst us can highlight?
It is blatantly obvious that an opt-in model would cripple their revenues. People just do not want this technology as the latest poll shows, so there is no reason to think they would opt-in to it. Opt-Out guarantees Phorm almost 90% of the entire broadband market here in the UK, Opt-In guarantees Phorm's failure.

Alexander Hanff
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