Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

tarka · 17-07-2008, 20:44

A thought has occured to me (if this has been brought up before I must of missed it). If I recall correctly, BT said that THEY were developing a cookieless system (be it opt in or out). If that were the case, two points spring to mind.

1. If BT are redeveloping part of the Phorm technology, does that have any implications? It would no longer be solely Phorms technology.

2. Given the nature of the system using cookies/redirects, to move to a cookieless system would change the way it works quite considerably from what Dr Clayton documented (apart from the actual profiling process I would imagine). Who would be responsible for auditing that new system? Given that Phorm/BT got burnt quite badly by opening the system up publicly before, would they do it again?

Regards...

17-07-2008, 20:44	#12022
tarka Inactive Join Date: May 2008 Posts: 86	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] A thought has occured to me (if this has been brought up before I must of missed it). If I recall correctly, BT said that THEY were developing a cookieless system (be it opt in or out). If that were the case, two points spring to mind. 1. If BT are redeveloping part of the Phorm technology, does that have any implications? It would no longer be solely Phorms technology. 2. Given the nature of the system using cookies/redirects, to move to a cookieless system would change the way it works quite considerably from what Dr Clayton documented (apart from the actual profiling process I would imagine). Who would be responsible for auditing that new system? Given that Phorm/BT got burnt quite badly by opening the system up publicly before, would they do it again? Regards...