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Old 17-07-2008, 15:16   #11966
tarka
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Join Date: May 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by rryles View Post
BT AGM Questions posted:

http://www.btplc.com/Sharesandperfor.../Questions.htm

I wouldn't get too excited though. The only relevant bit is as follows:

Webwise

Several questions were raised concerning BT’s proposed use of the technology of Phorm Inc., a US based software company, particularly over the nature of early technical trials conducted. Several members of the Board responded to these questions. They explained that BT and other companies have announced an agreement with Phorm to offer a free internet service, called Webwise. This provides protection against fraudulent websites and offers more relevant advertising based on sites that customers visit and the topics that they search for. In a competitive market this is a good commercial opportunity for BT. Two technical trials have already taken place, before which BT took legal advice. Another trial is due to begin shortly and customers will be free to choose if they wish to participate in it.

I leave it as an excercise for the reader to spot all of the errors and omissions in that bit of spin.
I think someone needs to rewrite their hymsheet! Since they stopped "engaging" the public you very much get the feeling they are just putting their fingers in their ears and wishing it would all just go away!

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