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Old 17-07-2008, 13:42   #11952
rryles
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Join Date: May 2008
Posts: 147
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by tarka View Post
BT to begin further trials of ad technology

http://www.ft.com/cms/s/0/34c59420-5...077b07658.html

"Carphone Warehouse’s Talk Talk and Virgin Media have also run trials."

A misinformed journalist perhaps or is there more to it?

"Gavin Patterson, head of BT Retail, told the group’s annual general meeting that customers would again have to opt-in for the service." (my bold emphasis)

Isn't this more deliberate misinformation? The previous trials were not opt in... they didn't even have an opt out!
Now slightly closer to being correct:

"Carphone Warehouse’s Talk Talk and Virgin Media have also agreed to evaluate the service but are yet to run trials."

What about the print edition though? I suspect the original version may have had something to do with todays share price rise.
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