Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 17-07-2008, 11:02   #11931
icsys
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by tarka View Post
BT to begin further trials of ad technology

http://www.ft.com/cms/s/0/34c59420-5...077b07658.html

"Carphone Warehouse’s Talk Talk and Virgin Media have also run trials."

A misinformed journalist perhaps or is there more to it?

"Gavin Patterson, head of BT Retail, told the group’s annual general meeting that customers would again have to opt-in for the service." (my bold emphasis)

Isn't this more deliberate misinformation? The previous trials were not opt in... they didn't even have an opt out!
It seems that article is full of mis-information.
Remember that the Financial Times have expressed interest in joining the OIX.
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