Quote:
Originally Posted by Capt Pugwash
I'm still wondering if Phorm was ever meant to be a serious company, or just a penny stock scam.
Odd that Phorm says that it hasn't issued a press release since 15 Apr 08?
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I have feeling you may be right. A quick look through Phorm's financial reports paints a picture of a company spending nearly 4 years development on an ever changing system that doesn't work.
Here are a few extracts (my italics):-
2004 Final Results
We have also invested, in the latter part of 2004 and early 2005, in our technologies and particularly the PageSense Javascript application.Our efforts at the start of this year have been to ensure that the application is sufficiently robust and scaleable, ahead of a full commercial launch.
2005 Interim Results
We are making good progress in using the information generated by PageSense Javascript...
We are also close to
finalising a partnership agreement with one of the largest ISPs in the US, which we believe will set an important precedent for the deployment of PageSense throughout the ISP market.
2005 Final results
Our PageSense Javascript application analyses the meaning and context of a web page being viewed by a user in real time, allowing us to deliver targeted advertisements to that user.
As at April 2006,
we have signed agreements with ten entities to implement our PageSense technology, and have now established relationships with most of the largest US ISPs.
A number of the signed partnerships are currently in testing phase, and the full revenue benefits are expected to flow during 2006.
2006 Interim Results
We have made outstanding progress towards our goal of establishing 121Media’s PageSense technology as the ‘gold standard’ in contextual online advertising as well as consumer privacy. The Directors believe that PageSense represents the future of digital advertising.
2006 Final results
The Company is pleased to report its platform is in the final stage of evaluation by numerous major global ISPs.
The Company has built on its existing PageSense platform to create a new server-based architecture called ProxySense.
In Q4 of 2006, we conducted a live user trial of PageSense with a UK ISP, and we are about to start a larger trial of ProxySense with a test base of several hundred thousand users.
2007 Interim Results
In June we announced that the Company had entered into Heads of Agreement with a number of ISPs. These Heads of Agreement, which represent substantial opportunities, set forth the basis under which these ISPs intend to deploy Phorm's technology platform.
2007 Final Results
Furthermore, we continue to be in advanced discussions with a number of other ISPs, both in the UK and internationally, and following extensive due diligence
we have moved into the trial phase with a number of them..