Quote:
Originally Posted by Griffin
http://www.theregister.co.uk/2008/07...uk_over_phorm/
The way i read this, is by EU law phorm can only profile a person if they give consent. Therefore the only way for phorm to be legal is for people to opt in, in which case they would have a tracking cookie added. If they were to do it the other way & put a cookie on the people who dont opt in, the cookie could get blocked & thier system profile someone not opted in.
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The problem with using a cookie is that the system has to be able to read it. To read it, the system has to intercept the data stream.
The problem with the current system is that the OIX scripts hosted by partner sites is looking for the opt-in/out cookie to decide which advert to display. It reads as though the OIX will be targeting all visitors in some way - using a tracking cookie like the other ad networks? - so the current system relies on finding either a 'webwise cookie' or an 'oix cookie'.
The talk has been of providing a cookie-less variant for the final implementation. The technical details of this will make for some interesting reading. [The same code injection displayed by the 2006/7 trials? - similar to the NebuAd method]