Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Griffin · 16-07-2008, 20:58

http://www.theregister.co.uk/2008/07...uk_over_phorm/

The way i read this, is by EU law phorm can only profile a person if they give consent. Therefore the only way for phorm to be legal is for people to opt in, in which case they would have a tracking cookie added. If they were to do it the other way & put a cookie on the people who dont opt in, the cookie could get blocked & thier system profile someone not opted in.

16-07-2008, 20:58	#11844
Griffin Inactive Join Date: Mar 2005 Location: Button Moon Posts: 228	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] http://www.theregister.co.uk/2008/07...uk_over_phorm/ The way i read this, is by EU law phorm can only profile a person if they give consent. Therefore the only way for phorm to be legal is for people to opt in, in which case they would have a tracking cookie added. If they were to do it the other way & put a cookie on the people who dont opt in, the cookie could get blocked & thier system profile someone not opted in.