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Old 16-07-2008, 17:53   #11820
pseudonym
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Privacy_Matters View Post
UK consumers have a deep mistrust of behavioural targeting and would ditch ISPs using it, research commissioned by NMA has found.

The report discovered almost two-thirds (65%) of UK adults would leave their ISP if it introduced be_havioural targeting, while 81% were in favour of opting out from receiving targeted online advertising.

http://www.nma.co.uk/Articles/38754/...aten+ISPs.html

Thanks to Dr Richard Clayton for the Link; via UKCrypto
"The research reveals deep concern about targeting and highlights a need for greater education."

So they think they can educate us into accepting being spied on?

I think the ISPs and purveyors of webspyware systems that need education.
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