Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Privacy_Matters · 16-07-2008, 15:50

UK consumers have a deep mistrust of behavioural targeting and would ditch ISPs using it, research commissioned by NMA has found.

The report discovered almost two-thirds (65%) of UK adults would leave their ISP if it introduced be_havioural targeting, while 81% were in favour of opting out from receiving targeted online advertising.

http://www.nma.co.uk/Articles/38754/...aten+ISPs.html

Thanks to Dr Richard Clayton for the Link; via UKCrypto

16-07-2008, 15:50	#11811
Privacy_Matters Inactive Join Date: Apr 2008 Posts: 174	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] UK consumers have a deep mistrust of behavioural targeting and would ditch ISPs using it, research commissioned by NMA has found. The report discovered almost two-thirds (65%) of UK adults would leave their ISP if it introduced be_havioural targeting, while 81% were in favour of opting out from receiving targeted online advertising. http://www.nma.co.uk/Articles/38754/...aten+ISPs.html Thanks to Dr Richard Clayton for the Link; via UKCrypto