Quote:
Originally Posted by arcamalpha2004
In which case where was the point in paying Branson to use the brand name?
If there was not going to be a revolution in turning things around, if at the end of the day things are just as they were 5 years ago that is a lot of customers money wasted on a pointless clueless exercise.
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The point was to rebrand the company, which has so far worked quite well. It has also improved customer focus. Things that can be done for customers now, as opposed to when we were NTL:Telewest are quite varied.