Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

madslug · 15-07-2008, 12:03

Thanks to a post at nodpi for this link. An interesting read about the campaigners at
http://www.samknows.com/broadband/ne...ition-400.html

KE "We actually protect privacy better than anyone out there but because we raised the debate there has been a vocal minority which has attracted media attention that don't understand what we do and misrepresent us."

"We then see what sites they look at so we can understand what they are interested in. We store the things they are interested in, not the actual sites...."

Also, "We'd love Phorm to join us and they've introduced themselves to us but they're not a member and they're not an applicant," reveals IASH chairman, James Aitken. - Internet Advertising Sale Houses (IASH)

And, is the BT protest being written off before it has even started?
"Against this background Phorm and BT executives will no doubt be interested to see if a planned demonstration against BT's intended roll out of the technology "in the next few weeks" goes ahead tomorrow at its AGM."

It never ceases to amaze me. KE seems to have completely forgotten what the equipment installed by the ISP is doing and is capable of doing. How does he keep getting the wrong end of the whole argument?

If someone had talked the ISPs into popping up a survey page asking visitors to the ISP's site their general interests and getting them to tick a box to agree to accept a cookie and have ads related to their interests popping up around the internet in exchange for a commission percentage to the ISP, then that person would be being hailed as a hero of privacy and opt-in choice. Lots of other sites would also be clambering to host the profitable little pop-up on their sites too. So close, yet so far.

[And, if anybody does set up this business model: you read it here first and I want my share of the profits for providing the idea.]
Oops, I am forgetting. The internet used to be full of annoying little pop-ups that resulted in advertising scripts following us around the internet and popping up even more little pop-ups full of adverts that we did not dare go anywhere near in case they downloaded a rootkit onto our computers.

It takes humans a long time to evolve.
First we bought newspapers because we wanted news. Then newspapers started to subsidise the cost by carrying ads in the blank spaces. People were happy because no one wanted to buy a paper full of white space and the ads were a way for businesses to share their news and keep down the cost of the newspaper.
Then the internet came along and we discovered that websites carried news/information about products that we were interested in and if we were really responsive to that information we may even have gone so far as to look at their advertisement showing us what price they sold the product at. Yes, we actively went looking for these ads and search engines evolved to help us find them.
Then some fool decided to fill our faces with ads that we were not looking for and we have been blocking them ever since.

15-07-2008, 12:03	#11745
madslug Inactive Join Date: Jun 2008 Posts: 161	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Thanks to a post at nodpi for this link. An interesting read about the campaigners at http://www.samknows.com/broadband/ne...ition-400.html KE "We actually protect privacy better than anyone out there but because we raised the debate there has been a vocal minority which has attracted media attention that don't understand what we do and misrepresent us." "We then see what sites they look at so we can understand what they are interested in. We store the things they are interested in, not the actual sites...." Also, "We'd love Phorm to join us and they've introduced themselves to us but they're not a member and they're not an applicant," reveals IASH chairman, James Aitken. - Internet Advertising Sale Houses (IASH) And, is the BT protest being written off before it has even started? "Against this background Phorm and BT executives will no doubt be interested to see if a planned demonstration against BT's intended roll out of the technology "in the next few weeks" goes ahead tomorrow at its AGM." It never ceases to amaze me. KE seems to have completely forgotten what the equipment installed by the ISP is doing and is capable of doing. How does he keep getting the wrong end of the whole argument? If someone had talked the ISPs into popping up a survey page asking visitors to the ISP's site their general interests and getting them to tick a box to agree to accept a cookie and have ads related to their interests popping up around the internet in exchange for a commission percentage to the ISP, then that person would be being hailed as a hero of privacy and opt-in choice. Lots of other sites would also be clambering to host the profitable little pop-up on their sites too. So close, yet so far. [And, if anybody does set up this business model: you read it here first and I want my share of the profits for providing the idea.] Oops, I am forgetting. The internet used to be full of annoying little pop-ups that resulted in advertising scripts following us around the internet and popping up even more little pop-ups full of adverts that we did not dare go anywhere near in case they downloaded a rootkit onto our computers. It takes humans a long time to evolve. First we bought newspapers because we wanted news. Then newspapers started to subsidise the cost by carrying ads in the blank spaces. People were happy because no one wanted to buy a paper full of white space and the ads were a way for businesses to share their news and keep down the cost of the newspaper. Then the internet came along and we discovered that websites carried news/information about products that we were interested in and if we were really responsive to that information we may even have gone so far as to look at their advertisement showing us what price they sold the product at. Yes, we actively went looking for these ads and search engines evolved to help us find them. Then some fool decided to fill our faces with ads that we were not looking for and we have been blocking them ever since.